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Sportingbet Customer Services

Name: Sportingbet
Year: 1997

Advertiser Disclosure: We want to bring you the best content and the best offers. Just so you know, we may collect compensation from the links on this page and some of our reviewers are compensated for contributing content to this website.

Odds Manager’s Sportingbet Review

Sportingbet have been around the block (and then back round again) on both sides of the Atlantic, while their 2012 acquisition by GVC Holdings means they have all the ingredients to be a big player. 

But do those elements mix together to form the best online bookie experience?

Well, there’s only one way to find out. Let’s put the OddsManager microscope on Sportingbet.

Sportingbet Pros & Cons


  • A good selection of live streaming across a variety of sports.
  • Some cute website features such as their slick multi-builder.
  • Best odds guaranteed on all UK & Ireland horse racing.


  • Welcome offer doesn’t set the pulses racing.
  • Promotions for existing customers equally underwhelming.
  • Website navigation speed is a couple of beats off where it needs to be.

About Sportingbet

Sportingbet started life back in 1997 and was rapidly making waves in the US before increased legislation in the States meant they had to scale back their American operation.

On British shores, arguably Sportingbet’s most significant development came in 2013 when a takeover was completed by GVC Holdings, which also owns the likes of Ladbrokes, Coral and Party Poker. 

Sportingbet Welcome Offer

Now, if you’re looking for a big, punchy bonus when you sign up to Sportingbet you’re likely to be left a little disappointed by this one…

Sportingbet’s offer is essentially a risk-free £10 bet. If your opening tenner bet is a loser, Sportingbet will refund your stake as a free bet to use on any sports market. 

How to Claim the Welcome Offer at Sportingbet

  1. Click CLAIM at the top of the review and head to the Sportingbet website.
  2. Follow the simple, 3-step form and bag yourself a brand spanking-new Sportingbet account.
  3. Place a £10 bet at odds of at least even-money/2.0.
  4. Sit back, relax and wait for your bet to come in. If it’s a winner, happy days! If it’s a loser, Sportingbet will pop a free £10 bet in your account for you to have another shot at the big time. 

So, yeah, not the most exciting offer in the world but we’re not gonna turn our noses up at a risk-free tenner are we…

Before you get your feet under the table just have a snoop of the Sportingbet terms and conditions, so you know where you stand on the important stuff.  

Sportingbet User Experience

We’ve gone through many signup forms in our time and fortunately for Sportingbet, theirs is one of the simplest and quickest to negotiate. 

In just a couple of minutes we were signed up and ready to make our millions. 

Responsive mobile sites and a slick app are absolute necessities for UK bookies and Sportingbet don’t let themselves down here, with both boxes consummately ticked.

Sportingbet Odds

In addition to their Best Odds Guaranteed on UK and Irish horse racing, Sportingbet also offers competitive odds across the sporting stratosphere, so you’re unlikely to get short-changed here…

Sportingbet Promos & Offers

The Achilles heel for Sportingbet is their lacklustre offering of promotions and offers for existing customers.

At the time of writing we totted up only four sports promos, with two of them being fairly regulation bet builder offers, coupled with some enhanced accas and BOG on the ponies. 

So whether you’re a quality or a quantity kinda guy, Sportingbet’s promotions are likely to leave a lot to be desired, and the lack of high quality promotions is unlikely to have people sticking around for too long. 

New Customer Offer Example

  • Bet £10 and have your stake returned as a free bet if it’s a loser. 

Ongoing Customer Offer Examples

  • A range of enhanced accumulators available every day on football across Europe. 
  • Best Odds Guaranteed on all horse racing in the UK & Ireland. 
  • Bet builders available on US sports such as basketball and the NFL.

Sportingbet Sports & Markets

Sportingbet has certainly got you covered on your meat and gravy sports such as football and horse racing, but they are also home to an extensive A-Z of sporting coverage, with markets for obscurities such as NASCAR racing and alpine skiing. 

They’re also not short on exciting markets, while their bet builder tools are some of the best we’ve used. 

But anyway, the best sports to bet on with Sportingbet are:

American Football – Sportingbet pay homage to their US traditions with a nice offering of specials, while with their tidy bet builder feature means you can place same-game accas with your eyes closed. 

Tennis – Markets across both the WTA and ATP tours, with live streaming also available on selected matches. 

Horse Racing – You won’t be beaten on price anywhere else for your bets on English and Irish races, while their intuitive menus make it easy to switch from one meeting to the next.  

Sportingbet App & Mobile

When you review as many bookies we do, you get an instinctive gut feeling when a site isn’t quite as quick as the others and this is the case for Sportingbet’s site, which is tootling along in the left-hand lane while others zoom past in the fast lane. 

But Sportingbet do redeem themselves with a very tidy app, which is easy to use and lacks the navigation speed issues of its desktop cousin. 

Sportingbet – Our Rating

If you’re a punting purist who values betting with the best odds over a great customer journey, Sportingbet isn’t going to let you down. 

But, on the other hand, the modern-day punter needs to kept nourished with competitive existing customer promotions and a seamless browsing experience, which are two things that Sportingbet aren’t quite offering its users right now. 

Because of this, we’re giving Sportingbet a rating of 3.5 out of 5

Sportingbet - FAQ

We’re huge fans of their bet builder features, which make it really easy to place same-game multiples across different matches and sports at the same time, without any need to fiddle with too many menus.

Damn straight! Sportingbet have more than 20 years of experience behind them and are backed by the GVC Holdings group, meaning they’re fully kitted out with their UKGC license.

They certainly do, and punters can watch a huge variety of different sports if they have a funded account, with streaming available for football, tennis, basketball and many more.

If you’re a fan of spinning wheels and the turn of a card then Sportingbet are on hand with a huge range of slot games, video casino games and live dealer action.

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